Big Chouffe – Limited Edition 2026
La Chouffe for big moments
There are moments, out in nature or at home, that call for being celebrated in a big way. For 2026, Marcel has once again gone (very) big. He’s brought back his favourite XXL format: Big Chouffe, 1.5 litres of La Chouffe Blond, ready to join all your adventures of the year.
After a hike, a BBQ, a picnic, or simply because it’s Friday… every occasion is a good one to pop open this generous collector.
It’s the kind of bottle you place at the centre of the table to kick off the evening.
A generous format, a unique design, and always the Chouffe spirit.
A collector bottle to enjoy… and to display
What we love about Big Chouffe is that it changes its look every year. For this 2026 edition, the design was created by an artist who highlighted what we hold dear: the nature surrounding our brewery, and the free spirit of those who love to enjoy it.
It’s more than a beer: it’s an invitation to live in the moment, to celebrate the ordinary as much as the extraordinary, and to chouffe the good times!
The result: a bottle that’s as original as it is convivial, one you open together and sometimes keep to decorate the kitchen or the living-room shelf. A beautiful way to mark the moment… and remember those shared times.
Where can you find the 2026 collector bottle?
With a capacity of 1.5 litres, bottles from this unique collection are available at beer specialists, in major retailers, at the Chouffe Shop in Achouffe, and on the webshop.
The origins of Big Chouffe
Marcel, our energetic gnome, has a life motto: “Chouffe, that’s meant to be shared.” After a nice hike, a day of cycling, or around a campfire with friends, he finds it delightful to reinvent the world over a Chouffe.
But one evening, after a long trip through the forest, he suddenly realizes that a 75 cl bottle might be a bit too tight to quench the thirst of everyone in the group. Cunning as he is, he decides to take matters into his own hands... and brings out the big guns. Secretly, he swaps the bottles from his stash for 1.5 L magnums. And that’s how Big Chouffe was born!*
Since then, every year a different designer gives this collector’s item a personal touch. A generous size and a unique design for your big dinners and unforgettable Chouffe moments.
* To be shared without moderation**
** (well, almost)
Previous designers of the Big Chouffe label
2024 – Michel Constant
2023 – Herr Steele
2022 – André Taymans
2021 – Charel Cambré
2020 – Bram de Baere
2019 – Thiel
2018- Carin
2017 – Margerin
2016 – Malik
2015 – Potma
2014 - Walthery
2013 – Derib
2012 – Turk
2011 – Trondheim
2010 - Johan De Moor
2009 – Janin
2008 – Hausman
2007 – Ijf Blokker
2006 – Servais
2005 – Rosinski